Daily Harvest fires interest in healthy frozen food, Revolut helps customers forget about travel insurance, BEtime makes mindfulness accessible, and why we can’t mindlessly rely on technology.
4. BEtime brings mindfulness to all with mobile studio
New York – In order to better serve New York's residents, BE TIME is a new meditation studio on a bus. Founded by Carla Hammond, the service will be launched on 22 January with a free event open to the general public, after which meditation classes will be charged at £15.86 ($22, €18) for a 30-minute class. In addition to instructor-led classes, the bus will be available as an Open Space for people to lead their own practice.
‘BE TIME invites people to come in, and take a breath from the urban hustle while in a serene space that incorporates self-care bonuses: aromatherapy, light + chromotherapy, and weighted blankets to add to your meditation experience,’ explains Hammond.
In our Drop-In Mindfulness microtrend, we examine how a growing interest in self-care practices such as mindfulness and meditation are encouraging brands to provide easy access to studio space.